What kind of media institution might distribute your media product and why?

It is important that I find a magazine publisher that can handle demands of a mass audience and who is familiar with rock pop music. This is important to me because I want the magazine to be distributed correctly and by somebody who know what they are doing; which is why I would prefer a distribution that has has experience.

A magazine publisher that I feel is a good example for my magazine is IPC (International Publishing Corporation). The reason I chose this publishing house was because I decided to research the relevant magazines that were similar to mine, to see who publishes their magazines. I looked at NME; the reason for this is because I feel that it is similar to my magazine by the genre of music and TA. Their publishing house was IPC, after looking at the details of the publishing house, I decided to use this as an example. I felt comfortable with this publishing house because NME uses it and doest seem to have has any major problems. Here are some images of NME covers:

 I have also been thinking about where I want my magazine distributed and where i would like it sold. Businesses such as WHsmith, Top supermarkets, HMV etc. I chose the supermarkets because many people go looking around the magazine section o see what there is; also there is a range of age range. This could mean that it could attract a older audience. HMV, I feel is one of the main places to go for music. All of the best magazines will be sold there and I think that it would attract a larger audience.

I feel that if I decided to chose IPC, I will have a good deal and will not have any problems. With a very successful magazine using this publishing house, makes you a lot more confident about choosing them.